| Cookie name |
Purpose |
Product |
Cookie Lifespan |
| __gsas |
Advertising |
AdSense for Search |
3 months |
| __eoi |
Security |
AdSense, AdSense for Search, Display & Video 360, Google Ad Manager, Google Ads |
6 months |
| __gpi |
Advertising |
AdSense, Google Ad Manager |
13 months |
| __gpi_optout |
Advertising |
AdSense, Google Ad Manager |
13 months |
| NID |
Security, Analytics, Functionality, Advertising |
AdSense for Search, Google Ads |
6 months |
| DSID |
Security, Functionality, Advertising |
AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 |
2 weeks |
| test_cookie |
Functionality |
AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 |
15 minutes |
| id |
Functionality, Advertising |
AdSense, Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360 |
OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere |
| __gads |
Advertising |
AdSense, Display & Video 360, Google Ad Manager, Google Ads |
13 months |
| GED_PLAYLIST_ACTIVITY |
Advertising |
AdSense, Google Ad Manager, YouTube |
Session |
| ACLK_DATA |
Advertising |
AdSense, Google Ad Manager, YouTube |
5 minutes |
| receive-cookie-deprecation |
Security, Advertising |
Campaign Manager, Display & Video 360 |
6 months |
| pm_sess |
Security, Functionality |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
30 minutes |
| pm_sess_NNN |
Security, Functionality |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
30 minutes |
| aboutads_sessNNN |
Security, Functionality |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
30 minutes |
| FPAU |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
90 days |
| ANID |
Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
13 months EEA UK / 24 months elsewhere |
| AID |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
13 months EEA UK / 540 days elsewhere |
| IDE |
Advertising |
Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360 |
13 months EEA UK / 24 months elsewhere |
| TAID |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
14 days |
| FPGCLDC |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Search Ads 360 |
90 days |
| _gcl_dc |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Search Ads 360 |
90 days |
| _gcl_au |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
90 days |
| FLC |
Advertising |
Campaign Manager, Display & Video 360, Search Ads 360 |
10 seconds |
| RUL |
Advertising |
Display & Video 360, Google Ads |
12 months |
| FCCDCF |
Functionality |
Funding Choices |
13 months |
| FCNEC |
Analytics |
Funding Choices |
365 days |
| FPGCLAW |
Analytics, Advertising |
Google Ads |
90 days |
| FPGCLGB |
Analytics, Advertising |
Google Ads |
90 days |
| _gcl_gb |
Analytics, Advertising |
Google Ads |
90 days |
| _gac_gb_<wpid> |
Analytics, Advertising |
Google Ads |
90 days |
| _gcl_aw |
Analytics, Advertising |
Google Ads |
90 days |
| 1P_JAR |
Advertising |
Google Ads |
30 days |
| Conversion |
Advertising |
Google Ads |
90 days |
| YSC |
Security |
Google Ads, YouTube |
Session |
| VISITOR_INFO1_LIVE |
Security, Advertising |
Google Ads, YouTube |
180 days |
| VISITOR_INFO1_LIVE__k |
Security, Advertising |
Google Ads, YouTube |
180 days |
| VISITOR_INFO1_LIVE__default |
Security, Advertising |
Google Ads, YouTube |
180 days |
| FPLC |
Analytics |
Google Analytics |
20 hours |
| _ga |
Analytics |
Google Analytics |
2 years |
| _gac_<wpid> |
Advertising |
Google Analytics |
90 days |
| _gid |
Analytics |
Google Analytics |
24 hours |
| _gat[_<customname>] |
Analytics |
Google Analytics |
1 minute |
| __utma |
Analytics |
Google Analytics |
2 years |
| __utmb |
Analytics |
Google Analytics |
30 minutes |
| __utmc |
Analytics |
Google Analytics |
Session |
| __utmt |
Analytics |
Google Analytics |
10 minutes |
| __utmz |
Analytics |
Google Analytics |
6 months |
| __utmv |
Analytics |
Google Analytics |
2 years |
| AMP_TOKEN |
Functionality |
Google Analytics |
30 seconds to 1 year |
| FPID |
Analytics |
Google Analytics |
2 years |
| GA_OPT_OUT |
Functionality |
Google Analytics |
10 Nov 2030 (all cookies) |
| _ga_<wpid> |
Analytics |
Google Analytics 360 |
2 years |
| _dc_gtm_<property-id> |
Analytics |
Google Analytics, Google Tag Manager |
1 minute |
| _gaexp |
Analytics |
Google Analytics, Optimize |
Set by customer; max of 93 days |
| _gaexp_rc |
Analytics |
Google Analytics, Optimize |
10 seconds |
| _opt_awcid |
Analytics |
Google Analytics, Optimize |
24 hours |
| _opt_awmid |
Analytics |
Google Analytics, Optimize |
24 hours |
| _opt_awgid |
Analytics |
Google Analytics, Optimize |
24 hours |
| _opt_awkid |
Analytics |
Google Analytics, Optimize |
24 hours |
| _opt_utmc |
Analytics |
Google Analytics, Optimize |
24 hours |
| _gcl_gf |
Analytics, Advertising |
Google Flights |
90 days |
| _gcl_ha |
Analytics, Advertising |
Google Hotel Ads |
90 days |
| PAIDCONTENT |
Analytics, Advertising |
Google Surveys |
30 days |
| _opt_expid |
Analytics |
Optimize |
10 seconds |
| APC |
Advertising, Security |
Campaign Manager, Display & Video 360 |
6 months |