Cookie name |
Purpose |
Product |
Cookie Lifespan |
__gsas |
Advertising |
AdSense for Search |
3 months |
__eoi |
Security |
AdSense, AdSense for Search, Display & Video 360, Google Ad Manager, Google Ads |
6 months |
__gpi |
Advertising |
AdSense, Google Ad Manager |
13 months |
__gpi_optout |
Advertising |
AdSense, Google Ad Manager |
13 months |
NID |
Security, Analytics, Functionality, Advertising |
AdSense for Search, Google Ads |
6 months |
DSID |
Security, Functionality, Advertising |
AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 |
2 weeks |
test_cookie |
Functionality |
AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 |
15 minutes |
id |
Functionality, Advertising |
AdSense, Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360 |
OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere |
__gads |
Advertising |
AdSense, Display & Video 360, Google Ad Manager, Google Ads |
13 months |
GED_PLAYLIST_ACTIVITY |
Advertising |
AdSense, Google Ad Manager, YouTube |
Session |
ACLK_DATA |
Advertising |
AdSense, Google Ad Manager, YouTube |
5 minutes |
receive-cookie-deprecation |
Security, Advertising |
Campaign Manager, Display & Video 360 |
6 months |
pm_sess |
Security, Functionality |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
30 minutes |
pm_sess_NNN |
Security, Functionality |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
30 minutes |
aboutads_sessNNN |
Security, Functionality |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
30 minutes |
FPAU |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
90 days |
ANID |
Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
13 months EEA UK / 24 months elsewhere |
AID |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
13 months EEA UK / 540 days elsewhere |
IDE |
Advertising |
Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360 |
13 months EEA UK / 24 months elsewhere |
TAID |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
14 days |
FPGCLDC |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Search Ads 360 |
90 days |
_gcl_dc |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Search Ads 360 |
90 days |
_gcl_au |
Analytics, Advertising |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 |
90 days |
FLC |
Advertising |
Campaign Manager, Display & Video 360, Search Ads 360 |
10 seconds |
RUL |
Advertising |
Display & Video 360, Google Ads |
12 months |
FCCDCF |
Functionality |
Funding Choices |
13 months |
FCNEC |
Analytics |
Funding Choices |
365 days |
FPGCLAW |
Analytics, Advertising |
Google Ads |
90 days |
FPGCLGB |
Analytics, Advertising |
Google Ads |
90 days |
_gcl_gb |
Analytics, Advertising |
Google Ads |
90 days |
_gac_gb_<wpid> |
Analytics, Advertising |
Google Ads |
90 days |
_gcl_aw |
Analytics, Advertising |
Google Ads |
90 days |
1P_JAR |
Advertising |
Google Ads |
30 days |
Conversion |
Advertising |
Google Ads |
90 days |
YSC |
Security |
Google Ads, YouTube |
Session |
VISITOR_INFO1_LIVE |
Security, Advertising |
Google Ads, YouTube |
180 days |
VISITOR_INFO1_LIVE__k |
Security, Advertising |
Google Ads, YouTube |
180 days |
VISITOR_INFO1_LIVE__default |
Security, Advertising |
Google Ads, YouTube |
180 days |
FPLC |
Analytics |
Google Analytics |
20 hours |
_ga |
Analytics |
Google Analytics |
2 years |
_gac_<wpid> |
Advertising |
Google Analytics |
90 days |
_gid |
Analytics |
Google Analytics |
24 hours |
_gat[_<customname>] |
Analytics |
Google Analytics |
1 minute |
__utma |
Analytics |
Google Analytics |
2 years |
__utmb |
Analytics |
Google Analytics |
30 minutes |
__utmc |
Analytics |
Google Analytics |
Session |
__utmt |
Analytics |
Google Analytics |
10 minutes |
__utmz |
Analytics |
Google Analytics |
6 months |
__utmv |
Analytics |
Google Analytics |
2 years |
AMP_TOKEN |
Functionality |
Google Analytics |
30 seconds to 1 year |
FPID |
Analytics |
Google Analytics |
2 years |
GA_OPT_OUT |
Functionality |
Google Analytics |
10 Nov 2030 (all cookies) |
_ga_<wpid> |
Analytics |
Google Analytics 360 |
2 years |
_dc_gtm_<property-id> |
Analytics |
Google Analytics, Google Tag Manager |
1 minute |
_gaexp |
Analytics |
Google Analytics, Optimize |
Set by customer; max of 93 days |
_gaexp_rc |
Analytics |
Google Analytics, Optimize |
10 seconds |
_opt_awcid |
Analytics |
Google Analytics, Optimize |
24 hours |
_opt_awmid |
Analytics |
Google Analytics, Optimize |
24 hours |
_opt_awgid |
Analytics |
Google Analytics, Optimize |
24 hours |
_opt_awkid |
Analytics |
Google Analytics, Optimize |
24 hours |
_opt_utmc |
Analytics |
Google Analytics, Optimize |
24 hours |
_gcl_gf |
Analytics, Advertising |
Google Flights |
90 days |
_gcl_ha |
Analytics, Advertising |
Google Hotel Ads |
90 days |
PAIDCONTENT |
Analytics, Advertising |
Google Surveys |
30 days |
_opt_expid |
Analytics |
Optimize |
10 seconds |
APC |
Advertising, Security |
Campaign Manager, Display & Video 360 |
6 months |